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2005 Northeast CZM Partners Workshop

The Northeast CZM Partners Workshop drew attendees to Virginia's shore from as far away as Maine. Over 100 representatives from NOAA's northeast region of coastal states (ME to VA) met to share their experience in the areas of growth management, social marketing and coastal energy supply and demand. Virginia coastal zone managers, planners, communicators and educators enjoyed this opportunity to share information on pressing coastal management topics and network with colleagues from 10 fellow states on the US Atlantic Coast!


  • Special Session: NOAA, Office of Ocean and Coastal Resource Management Performance Measurement and Indicator System
  • Coastal Land Use
  • Social Marketing
  • Future Energy Needs and Impacts on the Coastal Zone

Coastal Zone Management Performance Measurement and Indicators

Laurie Rounds, NOAA -

Phase I implementation of the National Coastal Management Performance Measurement System

(PDF) --- This session included discussion of Public Access and Government Coordination Indicators, implementation needs, data sources and needs and next steps.

Coastal Land Use

Site Development Techniques:

'Creating and Sustaining Coastal Smart Growth Communities'  --- This session offered unique approaches to designing and marketing smart growth communities 'from the ground up'. Speakers discussed how to successfully engage the public in planning the future of their communities, and the research that explains the motives behind homebuyers' real estate choices. The session also offered attractive, environmentally friendly and economically viable developmental design principles as an alternative to sprawl.

Vladimir Gavrilovic, Paradigm Design - 'Rural place-making and design principles in coastal communities'  (PDF)

Matt Nazar, Maine Coastal Zone Management Program - 'Maine's marketing initiative to promote Great American Neighborhoods: The fiscal approach to smart growth'  (PDF)

Eric Walberg, Hampton Roads Planning District Commission - 'The Southern Watersheds - Using a Special Area Management Plan to help manage growth in southeastern Virginia' (PDF)

'A Massachusetts Strategy: From Concepts to Real World Implementation'  --- This session discussed Massachusetts strategies and case studies. MA communities and state agencies are working together to transfer smart growth concepts into locally implemented practices and regulatory reform. The session examined how political and economic obstacles were overcome and how public - private partnerships pooled financial and technical resources to promote smart growth. Innovative public outreach tools, such as a Smart Growth Toolkit CD, were discussed and materials distributed.

Andrea Cooper, Massachusetts Coastal Zone Management Program - Low Impact Development - Using a coast-wide public private partnership to develop and promote innovation regulatory tools, outreach materials, and funding opportunities  (PDF)

Marilyn McCrory, Massachusetts Department of Conservation and Recreation - Promoting and assessing Low Impact Development through nine transferable demonstration projects  (PDF)

Rich Claytor, Horsely Witten Group - Transferable Development Rights - the Plymouth, MA. Case Study - The Rough Road to Overcoming Obstacles (PDF)

Technical Assistance:

'Maintaining Momentum Towards Change'  --- This session focused on the 'bigger picture' issues that we need to address to move our communities toward addressing growth policies. Topics included: how do you build consensus amongst such diverse stakeholders? Are we all communicating effectively with each other and our elected officials (i.e. using common language, talking about issues that matter)? How was momentum maintained?

Hon. Arthur R. 'Pete' Giesen, Jr. former Delegate to the Virginia General Assembly - 'Consensus Building and Garnering Legislative Support for Initiatives' (PDF) --- So many of our programs to protect coastal resources live or die by the funding decisions made at all levels of government. Former Virginia delegate Giesen opened this session by providing an insider's view of the workings of state policy-making. With more than 30 years' experience in the Virginia General Assembly, former Del. Giesen has more than a little wisdom to share! Attendees heard the hard facts, insiders' tips, and 'do's and don'ts' in lining up critical support and building consensus for their programs.

Peyton Robertson, U.S. Department of Commerce, National Oceanic and Atmospheric Administration (NOAA), Chesapeake Bay Office - 'The Glacial Pace of Policy Change - Front line stories from 'the War on Nonpoint' (PDF) --- Advancing the ball in the effort to address the effects of land-based sources of pollution on coastal resources has been a long and challenging endeavor. Call it 'cumulative and secondary impacts,' call it 'stormwater runoff,' call it 'nutrient reduction to meet tributary strategies' - managing the impacts of growth and development requires us to abandon techno-policy speak and garner support through engaging multiple constituencies in the language they understand. War stories from the Virginia Piedmont to Capitol Hill make the point: it's all about perspective, politics and public perception (mixed with timing, Teflon, and try, try again).

'Planning Is Messy' --- This session provided examples of programs that have been successful at gathering public support and effecting change. Speakers focused heavily on lessons learned.

Elizabeth Hertz, Maine Coastal Program - 'Beginning with Habitat' (PDF) --- Beginning with Habitat ( is a habitat-based landscape approach to assessing wildlife and plant conservation needs and opportunities. It is a cooperative effort of federal, state, and NGO partners to provide municipal officials, land trusts, and other conservation organizations with the most up-to-date wildlife and plant habitat information available for use in open space, conservation, and comprehensive planning efforts. The goal of the program is to maintain sufficient habitat to support all native plant and animal species currently breeding in Maine by providing a collection of maps and accompanying information depicting and describing various habitats of statewide and national significance. These maps and supporting technical materials provide communities and conservation groups with information that can help guide stewardship of valuable habitats.

Ted Diers, New Hampshire Coastal Program - 'NROC! - Are we really as cool as we think we are?' (PDF) --- Have you ever asked the following question about a 'successful' program - are we successful or have we just convinced everyone we are? For the last 7 years, the Natural Resource Outreach Coalition (NROC) has been providing on-the-ground outreach and assistance to municipal decision-makers. To test the anecdotal success of the program, the NH Coastal Program funded a third-party assessment. This 'hot off the presses' presentation described NROC and the results of the assessment. Attendees also discussed what technical assistance success might look like and how to measure it.

David Fuss, Middle Peninsula Planning District Commission (Virginia) - 'Spit and Whittle, Torches and Pitchforks: Preserving the Dragon Run using a Special Area Management Plan' (PDF) --- No one told you coastal management would be like this. Ever had a yelling mob outside your door with torches and pitchforks, ready to tar and feather? Wouldn't it be nicer to just sit on a front porch and talk over iced tea? We'll talk about how to use both scenarios to your advantage in building a successful land use oriented project.

Land Conservation Tools:

'Land Conservation Priorities and CELCP Planning' --- A panel of land conservation staff from Virginia and the NE coastal states presented on past and current efforts to prioritize lands for conservation within their coastal zones. Special attention was given to the development of CELCP plans.

Debi Osborne: Senior Project Manager, Chesapeake and Central Appalachians Field Office, The Trust for Public Land - 'Conserving Land in Tight Fiscal Times, the importance of federal funding to leverage local, state and private dollars' (PDF) --- This session looked at the use of Trust for Public Land conservation transactions in Virginia and Maryland to demonstrate the importance of cooperation and creative packaging of funding to complete high priority conservation projects.

Kathleen Leyden: Director, Maine Coastal Zone Management Program - 'Maine Coast Protection Initiative' (PDF) --- Coincident with the development of its CELCP Plan, the Maine Coastal Program began a multi-year project with NOAA's Coastal Services Center, the Land Trust Alliance and the Maine Coast Heritage Trust to increase the pace and quality of land conservation in the coastal zone. Kathleen presented the 'Maine Coast Protection Initiative' as a model conservation partnership that other states might draw from and describe how the MCPI and CELCP efforts came together to produce the CELCP plan.

'Tools and Techniques for Targeting and Prioritizing Land for Acquisition' --- A panel of land conservation staff from VA and the NE coastal states discussed the current use 'green infrastructure' tools and techniques and how these relate to land conservation efforts and the targeting and prioritization of lands for protection

Ruth Ehinger, Program Manager, New Jersey Coastal Management Program - 'New Jersey's Open Space Ranking System' (PDF) --- New Jersey's current land acquisition program was established in 1961. Participants learned about the state's recently adopted ranking system for state acquisitions, with an emphasize on water resource and flood plain protection, and development of the state CELCP plan.

Susan Fox, NOAA Coastal Services Center, NOAA Coastal Change Analysis Program (C-CAP) - 'Coastal Land Cover Change' (PDF) --- The NOAA Coastal Change Analysis Program (C-CAP) is a nationally standardized database of land cover and change information, developed using remotely sensed imagery, for the coastal regions of the U.S. The goal is to develop landcover for two dates (approximately 5 years apart) and analyze the change that has occurred in the landscape between the two dates. This effort is being conducted in close coordination with state coastal management agencies, the interagency Multi-Resolution Land Characteristics (MRLC) Consortium, and the U.S. Geological Survey (USGS) National Land Cover Database (NLCD) 2001 effort. C-CAP data are directly incorporated into the latest version of the National Map. The land cover maps for the northeast region are currently being developed. Learn about this tool and applications of C-CAP land cover data.

Steve Carter-Lovejoy, Information Manager, Department of Conservation and Recreation, Natural Heritage Program - 'The Virginia Conservation Lands Needs Assessment' (PDF) --- The VCLNA is an analysis that uses GIS techniques to model and map priority conservation lands in Virginia and a flexible tool for integrating and coordinating the needs and strategies of different conservation interests. It can identify priorities at a Coastal Zone Wide Level, but also is useful for local or regional partners to focus on conservation lands in specific areas, such as counties and watersheds.

Social Marketing:

'Thinking Like a Marketer to Promote Environmental Changes' (PDF) - Judy Landers - Academy for Educational Development (AED) Center for Social Marketing and Behavior Change --- What has made Nike, Coke, and (amazingly) reality TV shows so successful? They understand their target audiences. We can borrow principles from commercial marketing to help us successfully 'sell' behaviors to protect our coastlines.

Judy presented an overview of tools that can help us develop a consumer mindset, and go beyond raising awareness to affect what people do. Case studies from environmental and non-environmental social marketing campaigns illustrated how others have used social marketing to change behavior for the social good. This session also looked at effective communications strategies and provided tips on delivering our messages to make the greatest impact.

Social Marketing Mini-Workshop:

Academy for Educational Development - Center for Social Marketing and Behavior Change, will follow-up on the morning 'Social Marketing 101' plenary - Now that you have some social marketing basics under your belt, see if you can apply some lessons learned to your own coastal management programs. An exercise helped participants think of new ways to approach their program's challenges.

Social Marketing Plan Starter (PDF)
Suggested Social Marketing Reading and Web sites (PDF)

Public Relations:

Public Relations Mini-Workshop (PDF) ---Tricom Associates, Inc. provided an interactive session focused on why developing a comprehensive communications plan to obtain public attention for coastal programs is important. The session examined key audiences including the media, the general public, and local legislators.

Future Energy Needs and Impacts on the Coastal Zone:

Coastal Energy Overview - Renewable Technologies and Case Studies - Panel Presentation and Discussion --- A speaker representing each of four coastal energy sectors (wind, tidal/wave, LNG, and off-shore gas and oil) will provide an overview of industry trends, potential resources in coastal areas, facility siting issues, and the regulatory process. Case studies will provide an opportunity for coastal managers to share 'lessons learned' on energy issues. Speakers will discuss their experiences with the regulatory process, highlighting environmental and regulatory issues and their resolution.

Dr. Shree Vikas, Manager of Energy Markets at Science Applications International Corporation - 'Energy Market Outlook and Challenges' (PDF) --- This talk provided a broad national level perspective on the energy supply and demand situation. Discussion included the overall trend from conventional to unconventional resources. Some of the key challenges facing the industry were covered and implications of recently passed energy bill on the industry were discussed.

Christine Real de Azua - American Wind Energy Association - 'Wind Power Overview' (PDF)

Alex Strysky/ John Weber - Massachusetts Office of Coastal Zone Management - 'Cape Wind Energy Project: A Case Study' (PDF)

George Hagerman, VA Tech, Center for Energy and the Global Environment - 'Wave and Tidal Power: Projects and Prospects' (PDF)

Fossil Fuels - Energy Overview and Case Studies - Panel Presentation and Discussion 

Bruce McKay, Manager of Federal Policy, Dominion Resource - 'LNG - Coming to a Shore Near You?' (PDF)

Jeff Willis, Deputy Director RI Coastal Resources Management Council - 'Rhode Island and LNG' (PDF)

Bruce McKay, Manager of Federal Policy, Dominion Resources - 'Reopening the Debate on the OCS' (PDF)

Steve Walz, Department of Mines, Minerals and Energy - 'Virginia's Offshore Natural Gas Study' (PDF)


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For comments or questions concerning this program's web pages, contact Virginia Witmer.

This website is provided by the Virginia Coastal Zone Management Program through a federal Coastal Zone Management Act grant from the National Oceanic and Atmospheric Administration, US Department of Commerce.

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Virginia Department of
Environmental Quality
P.O. Box 1105
Richmond, VA 23218
(804) 698-4000

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