Virginia CZM Program: 2018 Coastal Grant Project Description and Final Summary

Project Task:VA Coastal Zone Management Program logo

46

Grantee:

Northern Virginia Regional Commission

Project Title:

NVRC Coastal Resources Technical Assistance Program

Project Description:

The Technical Assistance grants provided by the Coastal Zone Management program have been integral in supporting coastal-related technical assistance to Northern Virginia localities since 1992.  For FY15, the Northern Virginia Regional Commission proposes the following efforts to continue the promotion of collaborative endeavors.

Local Coordination and Training
NVRC will convene four workshops, meetings, or trainings on topics of local interest and/or that promote collaborative measures for discussing or addressing CZM interests.  These topics may include shoreline management, rain gardens, climate change adaptation, new policies and procedures, living shorelines, green infrastructure planning, and other relevant topics.

Additionally, NVRC staff will participate in ongoing local and regional forums, including the Potomac Watershed Roundtable and the Northern Virginia Urban Forestry Roundtable.

Special Project
Since 2003, NVRC has managed the Northern Virginia Clean Water Partners Regional Social Marketing Campaign.  Technical assistance funds will continue to support the overall administration of this project, including the acquisition of leveraged funding from partners, the development of website content and promotional materials, and procurement of contractual services such as cable advertising and post campaign surveys.

An annual survey will be conducted through online polls to better understand the level of awareness of Northern Virginians on pollution-causing behaviors and to what degree the campaign messages encourages them to take action and change their behaviors.  These results will continue to inform the messages placed in campaign advertisements including the campaign website - onlyrain.org, public service announcements and other multi-media promotional materials.

This year, a new initiative will be implemented as part of the Clean Water Partners program called the “Write as Rain” Campaign.  Using custom-made stencils and an eco-friendly rain-resistant spray, hidden messages will be applied in sidewalks in locations across Northern Virginia where residents gather such as outside government centers or near bus stops and metro stations. When it rains and the ground becomes wet, the surface around the message darkens while the stenciled area stays dry and light. The messages will say things like: Only Rain Down the Storm Drain; Be The Solution to Stormwater Pollution, etc.  The “Write as Rain” campaign will be scheduled to concur with Earth Day events across the region. The goal of the campaign is to reach people with stormwater messaging right when it matters and have a fun event to do with students and elected officials.

EIS/EIR/ER and Permit Reviews
NVRC will continue to review and respond to environmental impact statements and reviews for consistency with local, regional, and state interests.

Federal Funding:

$34,500

Project Contact:

Corey Miles, 703.642.4625, cmiles@novaregion.org

Project Status:

10/1/18 - 9/30/19; Project Open

Final Product:

 

Project Summary:

 

Disclaimer: This project summary provides the federal dollars initially awarded to the grantee. Due to underexpenditure or reprogramming of grant funds, this figure may change. For more information on the allocation of coastal grant funds, please contact Laura McKay, Virginia Coastal Program Manager, at 804.698.4323 or email: Laura.McKay@deq.virginia.gov

A more detailed Scope of Work for this project is available. Please direct your request for a copy to Virginia.Witmer@deq.virginia.gov or April.Bahen@deq.virginia.gov.

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Virginia Department of
Environmental Quality
P.O. Box 1105
Richmond, VA 23218
(804) 698-4000


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