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Virginia CZM Program: 2017 Coastal Grant Project Description and Final Summary

Project Task:VA CZM logo



Longwood University 

Project Title:

Virginia Marine Debris Reduction Plan Refinement 

Project Description:

This task supports the VA CZM Program’s leadership in reducing the amount of trash & marine debris from l&-based & water-based sources in Virginia through implementation of the Virginia Marine Debris Reduction Plan (VMDRP). This plan outlines politically, socially & economically feasible strategies & actions that will lead to prevention, interception, innovation & removal of marine debris for ecological, social & economic benefits.

This grant will support refinement & continued implementation of the VMDRP. Staff from CZM & Clean Virginia Waterways (CVW) will engage local, state & federal stakeholders (government & NGOs) in Virginia & work with NOAA’s Marine Debris Program on regional solutions. In addition, CVW staff will assist in the development & implementation of a marine debris reduction strategy that will be determined by the Mid-Atlantic Regional Planning Body’s Marine Debris Work Group (which is co-led by Virginia CZM & EPA) in the summer of 2017. 

During this grant period, CZM & CVW will build on the June 2017 Social Marketing Workshop led by Doug McKenzie-Mohr, a leader in social marketing & author of Fostering Sustainable Behavior. After the workshop, CZM & CVW staff will work with attendees as they develop social marketing campaigns focused on marine debris prevention & source reduction. This grant will support the social marketing research firm OpinionWorks to offer feedback on the campaigns created by the workshop attendees. Building this capacity within Virginia is an important outcome of the NOAA FY14 Marine Debris Program Education & Outreach Grant & the VMDRP.

Webinars will be offered to further build capacity to support ongoing waste source reduction efforts, & facilitate collaboration & the transfer of knowledge about successful marine debris prevention programs, policies & campaigns. Transfer of knowledge will also be accomplished through updating the CZM & CVW websites, CVW’s Facebook page & other social media.

This grant will allow CZM & CVW to monitor the success of the social marketing campaign entitled A Rising Concern: Reducing Balloon Release & Debris through a Social Marketing Campaign through on-going monitoring of balloon debris on Virginia’s barrier islands. “Rising Concern” materials that were produced for wedding planners & venues (e.g., places where weddings & celebrations are held) will continue to be distributed via mail, digitally & through social media to facilitate social diffusion of the message. Since this social marketing campaign was designed to be transferable, CZM & CVW will share the work plan & results with other regions. By adapting materials from the social marketing campaign, universities will be engaged to prevention balloon litter.

Data on the location of derelict clam nets on Virginia’s barrier islands will be collected to help determine if the nets are “legacy” debris or are newly deposited. Data will be compared to the 2004-06 research conducted by the Eastern ShoreKeeper. Disposal options will also be investigated. 

Federal Funding:


Project Contact:

Katie Register, 434.395.2602; 

Project Status:

10/1/2017 - 9/30/2018; Project Open 

Final Product:


Project Summary:


Disclaimer: This project summary provides the federal dollars initially awarded to the grantee. Due to underexpenditure or reprogramming of grant funds, this figure may change. For more information on the allocation of coastal grant funds, please contact Laura McKay, Virginia Coastal Program Manager, at 804.698.4323 or

A more detailed Scope of Work for this project is available. Please direct your request for a copy to








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Virginia Department of
Environmental Quality
P.O. Box 1105
Richmond, VA 23218
(804) 698-4000

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