Virginia CZM Program: 2017 Coastal Grant Project Description and Final Summary

VA CZM logoProject Task:

46

Grantee:

Northern Virginia Regional Commission

Project Title:

NVRC Coastal Resources Technical Assistance Program 

Project Description:

The Technical Assistance grants provided by the Coastal Zone Management program have been integral in supporting coastal-related technical assistance to Northern Virginia localities since 1992.  The Northern Virginia Regional Commission’s Coastal Program Manager will work closely with local planning staff and elected officials in coastal cities and counties, as well as state agencies and the public, to provide advice and assistance in making planning decisions pursuant to the goals and priorities of the Virginia Coastal Zone Management Program (CZMP). For FY17, the Northern Virginia Regional Commission (NVRC) proposes the following efforts to continue the promotion of collaborative endeavors concerning coastal resources.

Local Coordination, Training, and Technical Assistance
NVRC will provide policy, planning, or technical assistance as needed to staff and elected officials in coastal cities and counties, as well as state agencies and the public. NVRC will convene four regional workshops, meetings, or trainings for land managers on topics of local interest and/or that promote collaborative measures for discussing or addressing Virginia CZMP goals.  These topics may include water quality, habitat restoration, coastal resiliency, new policies and procedures, public access, working waterfronts, and other relevant topics. These meetings are a principal means of promoting communication among local government staff and others.

Additionally, NVRC staff will participate in planning ongoing local and regional forums, including the Potomac Watershed Roundtable and the Northern Virginia Urban Forestry Roundtable.

Special Project
Since 2003, NVRC has managed the Northern Virginia Clean Water Partners Regional Social Marketing Campaign.  Technical assistance funds will continue to support the overall administration of this program, including the acquisition of leveraged funding from partners, the development of website content and promotional materials, and procurement of contractual services such as cable advertising and post campaign surveys. 

An annual survey will be conducted through online polls to better understand the level of awareness of Northern Virginians on pollution-causing behaviors and to what degree the campaign messages encourages them to take action and change their behaviors.  These results will continue to inform the messages placed in campaign advertisements including the campaign website - onlyrain.org, public service announcements and other multi-media promotional materials. 

Federal Consistency and Coordination
NVRC will continue to review and comment on consistency determinations as needed.   This includes Environmental Impact Statements and Environmental Impact Reviews.

Federal Funding:

$30,000

Project Contact:

Corey Miles, 703.642.4625; cmiles@novaregion.org  

Project Status:

10/1/2017 - 9/30/2018; Project Completed

Final Product:

Annual Report Northern Virginia Regional Commission Coastal Resources Technical Assistance Program (PDF)  

Project Summary:

Product #1 – Annual Report – NOVA Coastal Resources Technical Assistance Program (55 %)

The Technical Assistance grant from CZM allows NVRC’s Coastal Resources Management Program to conduct public outreach and education on coastal issues, coordinate regional programs that advance VA CZM’s interests in coastal resource management and serve as a point of technical information exchange for local planning involving coastal issues. The Technical Assistance grant also allows NVRC to support the VA CZMP through serving as a member of the VA Coastal Policy Team, participation in the quarterly Coastal PDC meetings, semi-annual Coastal Policy Team meetings, Coastal Partners Workshop, and other meetings that pertain to coastal zone management in Northern Virginia. Outcomes of the FY 17 grant include:NVRC co-hosted one Beautifying Your Yard for Clean Water training on building small-scale rain gardens. Fifty participants learned how to design, build, landscape, and maintain small-scale rain gardens. www.novaregion.org/raingardens

NVRC staff participated, coordinated, or provided technical assistance in support of the following trainings, meetings and conferences:

  • Coastal Planning District Commissions Planning Meetings
  • Virginia Coastal Policy Team Meetings
  • Local Implementation of Potomac Heritage National Scenic Trail Quarterly Meetings in Woodbridge
  • Fairfax County Stormwater and Marine Debris Working Group Meetings
  • Northern Virginia Salt Management Strategy

Over the fiscal year, NVRC responded to 4 EA/EIS requests throughout the region as part of the intergovernmental review process. 

Product #2 – Special Project Summary of Regional Stormwater Education Campaign (40%)

NVRC coordinated the Northern Virginia Clean Water Partners program to educate the public about the impact of stormwater runoff on water quality and change human behaviors through a Regional Stormwater Education Campaign. From July 2017 through June 2018, educational messages aired on 31 English language cable TV networks, and five Spanish language networks a total of 17,922 times resulting in 5,299,360 household impressions. Digital banner ads on various websites resulted in 966,169 impressions.  The Northern Virginia Clean Water Partners website www.onlyrain.org was updated and received 18,848 unique visits. A follow-up survey of 500 Northern Virginia residents indicated there continues to be a need to educate residents about stormwater. A summary of the campaign is on the CWP website https://docs.wixstatic.com/ugd/200411_89c78312dbf349928c464b5171afdb8d.pdf

Product #3 - Benefits accrued from prior CZM grants (5%)

The Regional Stormwater Education Campaign was initiated in 2003 to assist localities in leveraging funds to achieve common goals regarding stormwater education and outreach and promote consistent messages. This grant allows this program to continue with matching contributions amounting to approximately $1,000,000 since 2007. 

Disclaimer: This project summary provides the federal dollars initially awarded to the grantee. Due to underexpenditure or reprogramming of grant funds, this figure may change. For more information on the allocation of coastal grant funds, please contact Laura McKay, Virginia Coastal Program Manager, at 804.698.4323 or email:Laura.McKay@deq.virginia.gov

A more detailed Scope of Work for this project is available. Please direct your request for a copy to Virginia.Witmer@deq.virginia.gov or April.Bahen@deq.virginia.gov.

 

 

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Virginia Department of
Environmental Quality
P.O. Box 1105
Richmond, VA 23218
(804) 698-4000


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