Virginia CZM Program: 2016 Coastal Grant Project Description and Final Summary

Project Task:VA CZM logo

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Grantee:

Northern Virginia Regional Commission

Project Title:

NVRC Coastal Resources Technical Assistance Program

Project Description:

The Technical Assistance grants provided by the Coastal Zone Management program have been integral in supporting coastal-related technical assistance to Northern Virginia localities since 1992.  For FY16, the Northern Virginia Regional Commission (NVRC) proposes the following efforts to continue the promotion of collaborative endeavors concerning coastal resources. The Northern Virginia Regional Commission’s Coastal Program Manager will work closely with local planning staff and elected officials in coastal cities and counties, as well as state agencies and the public, to provide advice and assistance in making planning decisions pursuant to the goals and priorities of the Virginia Coastal Zone Management Program (CZMP).

Local Coordination, Training, and Technical Assistance
NVRC will provide policy, planning, or technical assistance as needed to staff and elected officials in coastal cities and counties, as well as state agencies and the public. NVRC will convene four regional workshops, meetings, or trainings for land managers on topics of local interest and/or that promote collaborative measures for discussing or addressing Virginia CZMP goals.  These topics may include water quality, habitat restoration, coastal resiliency, new policies and procedures, public access, working waterfronts, and other relevant topics. These meetings are a principal means of promoting communication among local government staff and others.
Additionally, NVRC staff will participate in ongoing local and regional forums, including the Potomac Watershed Roundtable and the Northern Virginia Urban Forestry Roundtable.

Special Project
Since 2003, NVRC has managed the Northern Virginia Clean Water Partners Regional Social Marketing Campaign.  Technical assistance funds will continue to support the overall administration of this program, including the acquisition of leveraged funding from partners, the development of website content and promotional materials, and procurement of contractual services such as cable advertising and post campaign surveys. 

An annual survey will be conducted through online polls to better understand the level of awareness of Northern Virginians on pollution-causing behaviors and to what degree the campaign messages encourages them to take action and change their behaviors.  These results will continue to inform the messages placed in campaign advertisements including the campaign website - onlyrain.org, public service announcements and other multi-media promotional materials. 

Federal Consistency and Coordination
NVRC will continue to review and comment on consistency determinations as needed.   This includes Environmental Impact Statements and Environmental Impact Reviews.

Federal Funding:

$30,000

Project Contact:

Corey Miles, 703.642.4625, cmiles@novaregion.org

Project Status:

10/1/16 - 9/30/17; Project Completed

Final Product:

Annual Report of Northern Virginia Coastal Resources Technical Assistance Program FY 2016 (PDF)

Project Summary:

The FY16 Technical Assistance grant provided funds for continuation of the Northern Virginia Regional Commission Coastal Resources Technical Assistance Program.  Through this program, NVRC provided technical assistance and coordination to state and local groups engaged in watershed planning initiatives, coastal hazards, shoreline management, and other coastal/Chesapeake Bay-related efforts.  The following are representative examples of the types of coordination and technical assistance NVRC’s Coastal Program provided in FY 16.

• Coastal Planning District Commissions Planning Meetings

• Virginia Coastal Policy Team Meetings

• Potomac Watershed Roundtable

• Northern Virginia Urban Forestry Roundtable

• Northern Virginia Regional Sustainability Network

The following training events were held in FY15:

Residential Rain Gardens - Beautifying Your Yard for Clean Water (October 29, 2016)

NVRC co-hosted one “Beautifying Your Yard for Clean Water” workshop on building small-scale rain gardens.  Thirty participants learned how to design, build, landscape, and maintain small-scale residential rain gardens at the Fairlington Community Center Arlington, VA. www.novaregion.org/raingardens

Forest Health Planning for Insect Pests: Local-Level Strategies for Northern Virginia Communities (February 28, 2017) (http://www.novaregion.org/index.aspx?nid=1364)

NVRC hosted a one day seminar to talk about managing forest pests to increase resilience of the urban forest. Sixty-five participants learned how to manage emerald ash borer and other insects that are killing trees in Northern Virginia.

Special Project

NVRC continued to coordinate the Northern VA Clean Water Partners Program. In FY 2016, the Partners used television, print, internet advertising and the Only Rain Down the Storm Drain website (www.onlyrain.org) to distribute messages linked to specific stormwater problems, such as proper pet waste disposal, over fertilization of lawns and gardens and proper disposal of motor oil to encourage behavior change in residents.  NVRC also conducted a follow up survey to determine the effectiveness of the ads and reveal any changes in behavior as a result of seeing the ads. FY16 accomplishments included 42,768,486 total household television impressions delivered and 2,090,152 total digital impressions delivered through in- stream video ads on premium content websites. From July 2016 through June 2017, the advertisements aired on 32 English language cable TV channels, and four Spanish speaking channels a total of 114,769 times.16, 37,489 visitors to the www.onlyrain.org website, 500 follow-up survey responses, and 75% of the target audience was reached.

Disclaimer: This project summary provides the federal dollars initially awarded to the grantee. Due to underexpenditure or reprogramming of grant funds, this figure may change. For more information on the allocation of coastal grant funds, please contact Laura McKay, Virginia Coastal Program Manager, at 804.698.4323 or email: Laura.McKay@deq.virginia.gov

A more detailed Scope of Work for this project is available. Please direct your request for a copy to Virginia.Witmer@deq.virginia.gov

 

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Virginia Department of
Environmental Quality
P.O. Box 1105
Richmond, VA 23218
(804) 698-4000


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