Virginia CZM Program: 2014 Coastal Grant Project Description and Final Summary

Project Task:

1.03

Grantee:

Virginia Coastal Zone Management Program 

Project Title:

Virginia CZM Program Outreach and Social Marketing

Project Description as Proposed:

This task funds the Virginia CZM Program Outreach Coordinator position.  This position develops and implements targeted outreach and social marketing strategies for the Virginia CZM Program to effectively communicate key CZM messages to the program’s many target audiences to raise awareness and increase understanding of coastal resource issues, encourage stewardship of Virginia’s coastal resources, change behaviors that impact these resources, and heighten the Virginia CZM’s visibility and unique position to coordinate solutions to cross-cutting coastal challenges.
  
Specific deliverables include: a) development and implementation of Virginia CZM outreach and social marketing strategies – submitted will be a summary report on implementation and outcomes of the strategies, b) development of new and updates to existing printed media, c) coordination, planning and/or delivery of hosted or co-sponsored events and training, and d) development of new and maintenance of existing digital media such as the Virginia CZM website.

This task also provides funds to print and distribute multi-media materials such the Virginia Coastal Zone Management Magazine and other Virginia CZM Program communication / education / marketing materials, as funding allows.

Federal Funding:

$96,754

Project Contact:

Virginia Witmer, 804.698.4320; virginia.witmer@deq.virginia.gov

Project Status:

10/1/14 - 12/31/16; Project Open

Final Product Received:

 

Project Summary Provided by Grantee:

 

Disclaimer: This project summary provides the federal dollars initially awarded to the grantee. Due to underexpenditure or reprogramming of grant funds, this figure may change. For more information on the allocation of coastal grant funds, please contact Laura McKay, Virginia Coastal Program Manager, at 804.698.4323 or email: Laura.McKay@deq.virginia.gov

A more detailed Scope of Work for this project is available. Please direct your request for a copy to Virginia.Witmer@deq.virginia.gov

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Virginia Department of
Environmental Quality
P.O. Box 1105
Richmond, VA 23218
(804) 698-4000


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