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Virginia CZM Program: 2013 Coastal Grant Project Description and Final Summary

Project Task:VA CZM logo



Hampton Roads Planning District Commission

Project Title:

Developing a Native Plants Promotion Strategy for Hampton Roads

Project Description as Proposed:

Native plants provide a wealth of benefits beyond their intrinsic value as important and valuable natural resources. They provide habitat for native and other wildlife and birds as well as significant water quality benefits for the Commonwealth’s waterways. They also provide significant aesthetic value for homeowners and other propertied interests. The Virginia Coastal Zone Management (CZM) Program is working with coastal planning districts and partners on the Eastern Shore, in the Northern Neck and in Northern Virginia on regional native plant marketing campaigns (Plant ES Natives, Plant NoVA Natives and Plant NNK Natives) to promote the use of Virginia native plants.  In keeping with the Virginia CZM Program goal to help establish regional campaigns in all coastal PDCs, this grant will support the first phase of development of a Plant HR Natives campaign in the Hampton Roads region.  The promotion and use of native plants has become even more important in light of recent regulatory developments, including the Chesapeake Bay Total Maximum Daily Load (TMDL) and new Virginia Stormwater Management Regulations, both of which will require local governments as well as private actors to implement new stormwater management best management practices to reduce the impacts of urban development on regional waterways. There is an opportunity to expand the Virginia CZM Program’s native plant marketing efforts in the Hampton Roads region as well as address local government and private actor needs to use vegetative stormwater management best management practices to satisfy regulatory requirements. Initial discussions with local government and non-governmental stakeholders in Hampton Roads suggest that there is great interest in collaborating on a campaign. The Hampton Roads Planning District Commission will engage regional stakeholders, such as wholesalers, retailers, non-governmental organizations, local governments, landscapers, and others, to determine the marketing and collaborative strategies most effective in promoting and increasing the availability and use of native plants in this region.  The PDC will coordinate Virginia CZM Program staff throughout development and implementation of a Plant HR Natives campaign to identify opportunities to replicate or transfer marketing techniques and materials produced, and share lessons learned, among the regional plant campaigns.

Federal Funding:


Project Contact:

Julia Hillegass, 757.420.8300; 

Project Status:

1/1/2014 - 12/31/2014; Project Open 

Final Product Received:


Project Summary Provided by Grantee:


Disclaimer: This project summary provides the federal dollars initially awarded to the grantee. Due to underexpenditure or reprogramming of grant funds, this figure may change. For more information on the allocation of coastal grant funds, please contact Laura McKay, Virginia Coastal Program Manager, at 804.698.4323 or email:

A more detailed Scope of Work for this project is available. Please direct your request for a copy to

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Virginia Department of
Environmental Quality
P.O. Box 1105
Richmond, VA 23218
(804) 698-4000

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