Virginia CZM Program: 2013 Coastal Grant Project Description and Final Summary

Project Task:VA CZM logo



Northern Virginia Regional Commission

Project Title:

NVRC Coastal Resources Technical Assistance Program

Project Description as Proposed:

The Technical Assistance grants provided by the Coastal Zone Management program have been integral in supporting coastal-related technical assistance to Northern Virginia localities since 1992.  For FY 2013, the Northern Virginia Regional Commission proposes the following efforts to continue the promotion of collaborative endeavors.


Local Coordination and Training

The Commission will convene four workshops or trainings on topics of local interest and/or that promote collaborative measures for discussing or addressing state interests.  These topics may include shoreline management, rain gardens, climate change adaptation, new policies and procedures, living shorelines, green infrastructure planning, and other relevant topics.


Additionally, NVRC staff will participate in ongoing local and regional forums, including the Potomac Watershed Roundtable and the Northern Virginia Urban Forestry Roundtable.


Special Project

Since 2003, NVRC has managed the Northern Virginia Clean Water Partners Regional Social Marketing Campaign.  Technical assistance funds will continue to support the overall administration of this project, including the acquisition of leveraged funding from partners, the development of website content and promotional materials, and procurement of consultant supportive services. 


An annual survey will be conducted through online polls to better understand the level of awareness of Northern Virginians on pollution-causing behaviors and to what degree the campaign messages encourages them to take action and change their behaviors.  These results will continue to inform the messages placed in campaign advertisements including the campaign website -, public service announcements and promotional materials.  In addition, a return on investment study will be initiated to compare the effectiveness of the different types of media that have been used in the campaign to date and calculate the benefits of the campaign in reducing nutrients and bacteria in local and regionally-significant waterbodies.  For example, how much nitrogen, phosphorus, and bacteria were prevented from entering waterways due to the efforts of the campaign?  How much did it cost the campaign to get people to change their behavior and prevent these pollutants from entering waterways?  How does this compare to the cost of cleaning up an equivalent amount of those pollutants in waterways?


EIS/EIR/ER and Permit Reviews

NVRC will continue to review and respond to environmental impact statements and reviews for consistency with local, regional, and state interests.  To improve coordination at the local and regional level, NVRC will work with the National Capital Planning Commission, another regional organization in the D.C. Metropolitan region responsible for the review of government facility proposals. 

Federal Funding:


Project Contact:

Corey Miles, 703.642.4625; 

Project Status:

10/1/2013 - 9/30/2014; Project Completed 

Final Product Received:

FY 13 Annual Report Northern Virginia Coastal Resources Technical Assistance Program (PDF)

Project Summary Provided by Grantee:

NVRC’s Coastal Resources Technical Assistance Program allowed NVRC to conduct public outreach and education and coordinate regional programs that advance VACZM’s priorities in coastal resource management. NVRC served as a point of technical information exchange for local planning. NVRC focused its efforts on outreach and educational campaigns, by hosting workshops, continuing to upgrade and conduct a multi-media social marketing campaign, understanding the benefits accrued from prior CZM grants, and continuing to review and respond to Environmental Impact statements and Environmental Assessments.

NVRC provided assistance to local governments, non-profit groups, and private entities on coastal resource issues such as management of non-point source pollution, habitat restoration, climate change, the Chesapeake Bay TMDL and shoreline erosion control. During FY13, NVRC provided technical assistance to the Friends of Dyke Marsh and National Park Service project, George Mason University for their stormwater master plan, and to the Northern Virginia Soil and Water Conservation District for a regional dredged material management strategy.

NVRC conducted workshops, such as “Beautifying Your Yard for Healthy Streams: Designing, Building, and Maintaining Small-Scale Residential Rain Gardens” and “Stormwater Retrofitting Workshop for Stormwater Practitioners; A Chesapeake Bay Stormwater Training Partnership Workshop”. These workshops have proven to be instrumental in provided technical expertise and resources to support stormwater management practices both on public and private properties. These workshops support efforts to improve habitat and reduce stormwater related pollution.

Also, to reduce the impacts of stormwater pollution, the Northern Virginia Clean Water Partners aims to continue to change human behaviors in our cities and neighborhoods through NVRC’s and NVCWP’s Regional Stormwater Education Campaign. In the fiscal year, the NVCWP’s used television, print, internet advertising and the Only Rain Down the Storm Drain website to distribute messages linked to specific stormwater problems. In addition to the multi-channel media campaign educational event hosted throughout the Northern Virginia Region, it also raised awareness and encouraged positive behavior changes. The television and internet ads featured the well known national symbol of non-point source pollution--the rubber-ducky. From January 2014-July 2014, four advertisements ran. These TV ads reached approximately 3,193,924 northern Virginia households. Also, to encourage more personal contact with the public, the jurisdictions distributed 10,000 pet waste bag dispenser bags. NVRC continues to support state and local groups engaged in watershed planning initiatives, tributary strategies and other Chesapeake Bay-related efforts including a Grant Applications to the National Fish and Wildlife Foundation on behalf of: the NPS and Friends of Dyke Marsh; the VADCR, Prince William County and VIMS; and the Northern Virginia Soil and Water Conservation District. NVRC participates in the Potomac Watershed Roundtable, the Northern Virginia Urban Forestry Roundtable the Virginia coastal Policy Team Meetings, and the Coastal Planning District Commissions Planning Meetings. This year, deliverables included the Benefits Accrued from Prior CZM Grants, a summary of the benefits derived from the technical assistance grants CZM has provided to serve as the foundation for the Northern Virginia Clean Water Partners project, which has satisfied the MS4 (Municipal Separate Storm Sewer System) Phase I and Phase II permit requirements for stormwater education and documenting changes in overall behavior toward overall coastal and stormwater issues.

Disclaimer: This project summary provides the federal dollars initially awarded to the grantee. Due to underexpenditure or reprogramming of grant funds, this figure may change. For more information on the allocation of coastal grant funds, please contact Laura McKay, Virginia Coastal Program Manager, at 804.698.4323 or email:

A more detailed Scope of Work for this project is available. Please direct your request for a copy to

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Virginia Department of
Environmental Quality
P.O. Box 1105
Richmond, VA 23218
(804) 698-4000

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