Virginia CZM Program 2006 Coastal Grant Project Description and Final Summary

Project Task:

10.20

Grantee:

Accomack-Northampton Planning District Commission

Project Title:

Interpretive Signage for Seaside Heritage Access Sites

Project Description as Proposed:

The Accomack-Northampton Planning District Commission will work with the Virginia CZM Program and the Virginia Department of Game and Inland Fisheries to develop, construct and install interpretive signage along the Seaside of the Eastern Shore of Virginia. This signage will relay compelling conservation messages to the general public, as well as present the restoration activities undertaken with CZM dollars. The location of the signage will be determined in collaboration with local officials of both counties and any relevant towns or villages and/or relevant public property owners such as USF&WS, the Department of Conservation and Recreation and DGIF. All signage will be erected on publicly owned property.

Federal Funding:

$30,000

Project Contact:

Elaine K.N. Meil, (757) 787-2936; emeil@a-npdc.org

Project Status:

10/1/2006 - 9/30/2007; Project Completed

Final Product Received:

 'Virginia Seaside Heritage Program Interpretive Kiosks & “Plant ES Natives” Campaign Multi-Media' - June 30, 2009 - (PDF)

Project Summary Provided by Grantee:

To highlight the Seaside’s unique resources and ongoing efforts of the Virginia Seaside Heritage Program partnership to restore, manage and protect these resources, educational kiosks have been installed at the following sites:Chincoteague Island Nature TrailWachapreague HarborOyster HarborWillis WharfWise Point (adjacent to Eastern Shore of Virginia National Wildlife Refuge) The three-paneled kiosks have two panels in common highlighting the economic and ecological value of seaside resources. A third panel is site specific.  The kiosk is a streamlined aluminum frame structure custom designed around the panels.  The cost of the kiosks and panels was less than estimated and design of the panels was completed in-house by Virginia CZM staff for an additional cost savings. Funds remaining in this grant  were subcontracted to the Eastern Shore Soil and Water Conservation District to support the Plant ES Natives Campaign (being partially funded through FY ’07 Task 10.07). Under this subcontract, 3 three native plant demonstration landscapes were installed in Chincoteague Island Nature Trail (surrounding kiosk), Willis Wharf Wildlife Observation Platform (surrounding kiosk), and in two gardens at the Eastern Shore National Wildlife Refuge. The Willis Wharf demonstration landscape served as a backdrop for the April 2009 launch of the Plant ES Natives Campaign.  Funds also enabled production of the following Plant ES Natives Campaign multi-media materials: Spring Phase Radio Ads

– 333 ads run in rotation on Wednesdays, Thursdays, Fridays and Saturdays on WESR 103.3 “The Shore” in April and May 2009. Each ad urged listeners to “Look for the Eastern Shore native plant tag on (their) next visit to an Accomack or Northampton garden center.” Ads can be heard at http://www.deq.virginia.gov/Programs/CoastalZoneManagement/CZMIssuesInitiatives/NativePlants/PlantESNatives/
MediaRoom.aspx
. “Shore Talk” Interview - conducted on the “Show Talk” in April 2009 with members of the “Plant ES Natives” Campaign Planning Team.  Interview can be heard at: http://www.deq.virginia.gov/Programs/CoastalZoneManagement/CZMIssuesInitiatives/NativePlants/PlantESNatives/
MediaRoom.aspx
.
 Decals – a decal (5000) with “Plant ES Natives” logo and slogan was printed and continues to be widely distributed to help market the campaign. Lapel pins - a lapel pin (#250) was printed and is being distributed to community leaders knowledgeable about ES native plants and the campaign and its goals to identify and recognize them publicly.

Banners – a banner was printed and distributed to garden centers to identify them as ES native plant providers and “Plant ES Natives” campaign partners. 

Disclaimer: This project summary provides the federal dollars initially awarded to the grantee. Due to underexpenditure or reprogramming of grant funds, this figure may change. For more information on the allocation of coastal grant funds, please contact Laura McKay, Virginia Coastal Program Manager, at 804.698.4323 or email: Laura.McKay@deq.virginia.gov

A more detailed Scope of Work for this project is available. Please direct your request for a copy to Virginia.Witmer@deq.virginia.gov

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Virginia Department of
Environmental Quality
P.O. Box 1105
Richmond, VA 23218
(804) 698-4000


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