Virginia Coastal Program: 2005 Coastal Grant Project Description and Final Summary
Project Task:
1.05
Grantee:
American Lung Association of Virginia
Project Title:
Clean Commute Virginia 2007
Project Description as Proposed:
Clean Commute Virginia is a public education campaign designed to encourage the public to travel to and from work, school or other locations in modes that reduce air pollution and reliance on a single-occupant vehicle. The campaign also helps educate the public on the link between clean air and transportation.
The American Lung Association of Virginia and the Virginia Coastal Zone Management Program have been working together along with other stakeholders over the past four years to increase the number of Virginians participating in Clean Commute activities. This year the desire is to enhance the program to reach the public through a media campaign in selected communities. This project will fund the production and placement of 21” x 72” exterior bus signs placed on the back of the buses to help promote Clean Commute Virginia in Richmond. Each sign will encourage participation in Clean Commute Virginia and acknowledge the funder using the Virginia Coastal Zone Management Program Logo. Bus signs will be placed for four weeks beginning May 1, 2007 with the Greater Richmond Transit Company. The project will also fund an estimated 50 paid radio announcements during Richmond traffic reports to help promote the statewide event. The radio ads will be tagged naming ALAV and the Virginia Coastal Zone Management Program as the sponsoring organizations. The media project is anticipated to reach 1 million central Virginia residents with a Clean Commute message.
Federal Funding:
$7,000
Project Contact:
Terry R. Hargrove - (804) 267-1900 ext. 125; thargrove@lungva.org
Project Status:
Project Completed
Final Product Received:
Project Summary Provided by Grantee:
Clean Commute Virginia took place on during the months of May and June in Hampton Roads and Richmond. The campaign is designed to encourage the public to travel to and from work, school or other locations in modes that reduce air pollution and reliance on single-occupant vehicles. This project provided funding to place twenty 21” x 72” exterior bus signs on buses and 180 advertisements on nine radio stations throughout the Richmond metro area to increase awareness and participation in the Clean Commute Virginia campaign. Media experts anticipated that 1 million central Virginia residents were reached with a Clean Commute Day message as a result of this project.
A Clean Commute Virginia event also took place in Hampton Roads in collaboration with the Hampton Roads Transit Authority. The event took place at the Farm Fresh in Virginia Beach on Friday, May 4th. Community was encouraged to ride public transit to and from work, school or other locations to reduce air pollution and reliance on single-occupant vehicles. The event was advertised through HRT bus signs and radio ads.
Disclaimer: This project summary provides the federal dollars initially awarded to the grantee. Due to underexpenditure or reprogramming of grant funds, this figure may change. For more information on the allocation of coastal grant funds, please contact Laura McKay, Virginia Coastal Program Manager, at 804.698.4323 or email: Laura.McKay@deq.virginia.gov
A more detailed Scope of Work for this project is available. Please direct your request for a copy to Virginia.Witmer@deq.virginia.gov
