Virginia Coastal Program: 2002 Coastal Grant Project Description and Final Summary
Project Task:
FY2002 Task 1.02
Grantee:
American Lung Association of Virginia
Project Title:
Clean Commute Day 2004
Project Description as Proposed:
Clean Commute Day is a daylong event designed to encourage the public to travel to and from work, school or other locations in modes that reduce air pollution and reliance on a single-occupant vehicle. The event also helps educate the public on the link between clean air and transportation. The American Lung Association of Virginia and the Virginia Department of Environmental Quality have been working together along with other stakeholders over the past two years to increase the number of Virginians participating in Clean Commute Day activities. This year the desire is to enhance the program to reach the public through a media campaign in selected communities. The project will fund the production and placement of twenty 21” x 72” exterior bus signs placed on the back of the buses to help promote Clean Commute Day in Alexandria and Arlington. Each sign will encourage participation in Clean Commute Day and acknowledge the funder as follows “Sponsored by the Virginia Coastal Program”. The bus signs will be placed for four weeks beginning April 7, 2004. The media project is anticipated to reach 2.0 million northern Virginia residents with a Clean Commute Day message.
Federal Funding:
$7,000.00
Project Contact:
Donna Reynolds, 804.267.1900; dreynolds@lungva.org
Project Status:
Grant Closed
Final Product Received:
Project Summary Provided by Grantee:
Clean
Commute Day 2004 took place on May 7th across Virginia. This daylong
event is designed to encourage the public to travel to and from
work, school or other locations in modes that reduce air pollution
and reliance on single-occupant vehicles. This project provided
funding to place twenty 21" x 72" exterior bus signs on
buses in selected communities (Alexandria and Arlington) to increase
awareness and participation in Clean Commute Day activities. Events
in the northern Virginia area attracted approximately 2500* plus
participants on May 7, 2004. Additionally, Fifty-four individuals
signed up online through our website www.cleancommuteva.org Media
experts anticipated that 2.0 million northern Virginia residents
were reached with a Clean Commute Day message as a result of this
project.
*The day was beautiful across Virginia which encouraged strong support/participation.
The numbers below represent individuals that visited scheduled stations
in the Northern Virginia community to pick up event information
and t-shirts. Additional individuals participated but did not stop
at the information stations so we've estimated a bit more than the
2,229 documented below.
Alexandria 325
Rosslyn 609
Crystal City 415
Fairfax City 86
Vienna 201
Reston 315
Leesburg 148
Sterling 130
Total: 2,229
Form C end
Disclaimer: This project summary provides the federal dollars initially awarded to the grantee. Due to underexpenditure or reprogramming of grant funds, this figure may change. For more information on the allocation of coastal grant funds, please contact Laura McKay, Virginia Coastal Program Manager, at 804.698.4323 or email: Laura.McKay@deq.virginia.gov
A more detailed Scope of Work for this project is available. Please direct your request for a copy to Virginia.Witmer@deq.virginia.gov
